let’s innovate your brand to make it remarkable
About Me
Dynamic professional with a proven track record in driving impactful campaigns in the realm of marketing. Employing innovative strategies, also developed measurement mechanisms to continually evaluate and optimise performance areas. My achievement not only showcased my ability to leverage digital platforms effectively but also underscored my commitment to maximising the impact of efforts.
I bring innovative campaigns to life. Creative brand guru with a knack for turning events into unforgettable experiences.
Ready to elevate your brand and events? Let's innovate together!
Education
MSc in Marketing & Communication Birkbeck, University of London, UK
MSc in Administration and Marketing Management Universidad Galileo, Guatemala
BA in Graphic Design with a Multimedia Specialisation Universidad de San Carlos de Guatemala
Expectations met?
How about exceeded?
Experience
My purpose is to drive business development and successfully persuade organisations to embrace innovative strategies. I am not afraid of challenging projects this is exemplified by leading impactful launch events, and demonstrating adaptability to dynamic markets. From creating strategies for the Pharmaceutical OTC (Over The Counter) and Nutrition product portfolio and surpassing sales targets by an impressive 130%. My experience in project management allowed me to collaborate with external and internal cross-functional teams, and manage complex data.
Explore below for more insights into the projects I've been involved in.
Acquisition & Retention Deployment Specialist
I effectively implemented and optimised strategies for PMI's smoke-free category products, and designed an effective customer-centric journey roadmap, resulting in a 20% increase in customer sales measured through recurring purchases. Collaborated with cross-functional teams including design, QA, customer care, legal, and content to ensure that product communications reflected the brand messaging and adhered to international brand guidelines and regulations.
Marketing Specialist
I've played a pivotal role in driving business development by presenting and persuading partners to adopt innovative strategies. Strength the brand message for all text copy and images used across all marketing channels for different services including M&A (Mergers and Acquisitions), Fundraising, and Executive Search, resulting in a 10% increase in website visits. I also assisted in the implementation of CRM tools identifying and optimising new business opportunities through effective prospecting, networking, and recognising upsell and cross-sell opportunities.
I spearheaded strategies for the OTC and Nutrition product portfolio across 12 countries, achieving a remarkable 36% revenue growth. Strengthened relationships with key stakeholders, implementing loyalty strategies that yielded impressive monthly growth rates ranging from 3 to 5%. Additionally, I played a pivotal role in the digital landscape, collaborating with creative agencies to execute impactful campaigns that seamlessly integrated Social Media, Mailing and SEO/SEM strategies.
Regional Brand Manager
Brand Manager
With a remarkable marketing strategy for the OTC (Over The Counter) brands we surpass sales targets by an impressive 130% within 10 months. As a key contributor to innovation I played a crucial role in developing Guatemala's first digital voucher platform for medical products. My initiatives in product launch and influencer campaigns resulted in a significant 23% increase in six months
Digital Marketing Coordinator
Executed a digital media plan with a $2000 monthly budget for events and company advertising. Implemented automation processes connecting digital promotion and telemarketing teams. For customer engagement, I crafted a daily newsletters with a 10% response rate from external members and a 55% open rate for a mailing list of 7000+ members.
Recommendations
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“Pedro worked with specific project initiatives and timelines, communicated his advances, and maintained open dialogue around solving looming issues. He followed company directions, collaborated with both internal as well as external team members, and even went beyond the scope of his defined responsibilities to ensure that we always had superior results. He is a special hybrid of both entrepreneurship and a corporate, organizational culture.”
Christopher Cocran
Vice President Operations La Superior Foods -
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“I would like to share my experience working with Pedro. Without a doubt, he is a very competent person, capable of assuming challenges and always achieve his objectives. Besides being a person focused on the solution and not the problem, Pedro is capable of achieving the set goals with excellent results. As a coworker he is an amazing person, since he is always willing to support and work synergistically. I consider Pedro a person who is always constantly evolving and enriching his knowledge and I highly recommend him as an exceptional person to work with.”
Andrea del Valle
Brand Manager Luminova Pharma Group -
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“I worked with Pedro as both a colleague and his supervisor. Pedro is someone who completes assigned tasks diligently and works hard, always willing to go above and beyond what the job demands. Another noteworthy characteristic of Pedro is his constant pursuit of innovation in all areas. I can affirm that Pedro's role in a work team is crucial for achieving the organization's objectives.”
Isidro Sosa
Marketing Manager at Mercafarma -
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“Pedro stands out for Effective Communication and the ability to transmit concepts in a very effective way. Also Strategic Planning with the ability to develop study plans and projects with an innovation mindset. He is good at working for objectives with a results-oriented approach and commitment to the academic success of students when he worked at Universidad del Valle in Guatemala City and also received positive student feedback that validates his ability to develop quality content. Pedro is also a person who motivates his team group and is committed to the goals he sets for himself and the Company he works for.”
Cecilia de León
Director at Universidad del Valle de Guatemala -
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“It is a pleasure to recommend Pedro who is a professional with immense creative talent and an entrepreneurial mentality. As an individual he has an enviable work ethic, combined with his integrity and high human values. His international training will mean that any team that has the opportunity to have him will benefit immensely.”
Suseth Morales
Communicator -
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“Pedro is a professional who stands out for his innovative ideas, translating them into reality. It has been a pleasure to work with him! Pedro, I congratulate you for the constant development of your professional skills internationally, and I am sure you will succeed wherever you go.”
Susana Guevara
Corporate Marketing Director
at Luminova Pharma Group -
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“Pedro is a super innovative professional, who seeks to solve problems in different ways, with excellent technological management, at the same time with very good qualities to motivate and recognize the work in the group he performs”
Giancarlo Vitola
Brand Manager at Mercafarma -
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“I can truly recommend on his capability to face problems and solve them. In regards to his profesional services, Pedro has always developed new and creative ways to activate people in different projects and lead them to inspire and accomplish challenges.”
Eduardo Magermans
Executive Director at Guatemala Próspera -
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“Pedro developed my company website and developed the entire graphic line, from the logo to the colour palette. His work was very professional, accurate and delivered on time. Several years later, we are still using the project!”
Mario Stuardo Ovalle Caceres
Freelance Marketing Consultant -
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“Pedro is an excellent professional, with a lot of knowledge in traditional and digital marketing, he implemented many campaigns for wholesalers within the pharmaceutical industry.”
Maickel Navarro
Lead Data Analyst at Mercafarma
